The aim was to create a buzz around the upcoming releases of their new F-Type and XE models and boost Jaguar’s Instagram voice.
Working with the guys at We Are Social we created a range of films, shot across Spain and the UK, titled #In15seconds. The films had to build anticipation for the upcoming releases without adhering to traditional formats for automotive content.
During the #In15seconds campaign period Jaguar’s Instagram community grew by 41%, with individual pieces of content receiving over 134,000 views and 2,300 shares. The films also broke Jaguar’s record organic reach for video posts.