The videos had to show visual life hacks (tricks to make your life that little bit easier) and be fun and quirky. The videos also had to appeal to an international market as they were seeded out across all global Lenovo digital channels.
The videos were hugely impactful, to date garnering more than 700,000 engagements and 2.5 Million views across Lenovo’s social channels.
Client: We Are Social - Lenovo
Director: Rob Pitman
DOP: Chris Fergusson