The films were to tell the story of the individual winners, showing how First Aid had been the difference between a life lost and a life saved. We worked with the team at St John Ambulance to develop a format that was emotive and hard-hitting whilst stylistically different to other profile films.
The films were shot on location around the UK and involved a great deal of sensitivity and careful planning.
The films were a huge success on the evening and online and have helped to secure further support for an amazing cause.
"Tinderflint have produced inspiring content for us over a number of years. We’ve used their videos as part of our Everyday Heroes awards ceremony and their films frequently move people to tears."
Emma Sheppard – Head of Brand and Communications