The Last Toy

Branded film to engage with HSBC customers and show a more personal, human side to the brand.

Watch film

We Are Social - HSBC

The brief was to engage with HSBC customers and show a more personal, human side to the brand that was relevant to customers during the festive period. We had to show that HSBC products make managing your money at Christmas a little simpler by putting you in control of your finances with tools such as Fast Balance in the HSBC mobile app.

Creative Solution:

Working with the team at We Are Social we produced a film following the plight of a forgotten toy, playing on the magic of the festive period and portraying the world with childlike wonder. With a toy as the vehicle for the emotion of the film we wanted to tug on people’s heart strings, empathise with the toy and humanise the process.

Impact and Effectiveness:

The sentimental and emotional aspect of the film made it shareable and enjoyable for audiences to watch. Across all channels the video surpassed HSBC benchmarks. A 6 day run on Facebook gained a total of 8,032,634 impressions and 1,549,925 video views, a VR of 19.30%. The YouTube (14th Dec-18th Dec) video captured 979,170 impressions of which 28.08% went on to watch the video, 274,940 views. On twitter (14th Dec-18th Dec) the video captured 2,127,803 impressions and 247,718 views, a VR of 11.64%

Client: We Are Social - HSBC

Director: Robin Mason

DOP: Arturo Vasquez