3 days, 6 locations, 130+ deliverables
2 Hero Films
79 cut-down/aspect ratio variation deliverables
Our goal for this campaign was to rekindle an emotional relationship with our audience by reminding them that ASOS stands for fashion. We wanted to capture the feeling that style can give you - the boundless self-expression and individuality that comes from dressing how you want, no matter who you are or what you do. Tinderflint helped us make that a reality on every level.
It’s an exciting time for the ASOS creative marketing team. The business recognises that we need to as ASOS invests in its brand and reaching new and existing audiences through above-the-line full funnel marketing. The ASOS Your Way campaign represents the first step in that direction, and we're really happy to have taken that step with a production agency like Tinderflint
