St. John Ambulance

St. John Ambulance required a series of films for their Everyday Heroes Award ceremony.

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The films were to tell the story of the individual winners, showing how First Aid had been the difference between a life lost and a life saved. We worked with the team at St John Ambulance to develop a format that was emotive and hard-hitting whilst stylistically different to other profile films.

The films were shot on location around the UK and involved a great deal of sensitivity and careful planning.

The films were a huge success on the evening and online and have helped to secure further support for an amazing cause.

Client: St John Ambulance

Director: Becky Griffiths

DOP: Jeremy Wright

"Tinderflint have produced inspiring content for us over a number of years. We’ve used their videos as part of our Everyday Heroes awards ceremony and their films frequently move people to tears."


Emma Sheppard – Head of Brand and Communications