The brief was to help Dyno (formerly Dyno Rod) to reposition themselves as home emergency heroes.
The brand was very keen that they not be seen to take themselves too seriously so the film had to have an element of humour. It also had to refer to Plumbing, Heating and Drains in equal measure and above all else lift brand awareness. Working with the team at Cubaka we produced a 30 second TV advert and various re-versions for Dyno’s social platforms. The ad positioned Dyno as home emergency superheroes. This was communicated through a ‘Suit Up’ moment, where they transform into their alter egos and save the day.
We wanted to play on the idea of suiting up and created a pastiche of a superhero film’s suit up sequence, making everything look epic and as close to a real film trailer as possible. The TV ad has been really successful, helping to change perceptions of Dyno as a brand and also drive people to contact Dyno with household emergencies. The social campaigns were also very well received boosting engagement on all of Dyno’s channels. It’s had over 1 million views on Facebook alone, 3 million impressions collating to less than 1p per view and 3,000 extra hours spent with the brand.