Jaguar Land Rover

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Jaguar

We worked with Jaguar Land Rover to promote female engineers in time for International Women in Engineering day.

  • Project Name
    INWED2019
  • Client
    Wcomms - Jaguar Land Rover
  • Director
    Eliot Carroll
  • DOP
    Jeremy Wright
  • Producer
    Becky Griffiths
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Jaguar Land Rover and W Comms came to us with a brief, wanting to highlight the gender stereotypes and perception of roles within engineering. The aim was to identify how these stereotypes are instilled into us at a young age, and to start challenging and changing these ideas.

After the video went live on International Women in Engineering day it was recognised by Campaign and also was awarded the top spot for PR Week’s Favourite June Campaign.

 

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