Azimo
Azimo needed to communicate how easy it is to use their money transfer service to a number of different European markets so we produced a film showing a simple transfer scenario which utilised on screen graphics to hit key messages.
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Project Name
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Client
Azimo -
Director
Ryan Mansfield -
DOP
Chris Kenny
Money transfer service Azimo was fast becoming one of the biggest digital platforms for global users to transfer currency and they needed a promotional film which would help elevate them above the competition with their new peer-to-peer capabilities.
We suggested shooting a simple scenario of someone requesting a money payment in London from a friend in Poland to explain how easy the transfer could be made on a mobile phone. By using on-screen graphics and captions, this also meant the film could be translated to work across separate markets and allowed us to hit all of their core brand messages and incorporate key brand guidelines.
