Fender Player Plus Sessions

The Player Plus Session campaign is well established for Fender in the states but they wanted to create a session which was distinctly London. Fender wanted to tie the Player Plus Session in to contextualise the New Player product offering both culturally and technically. Additionally Fender wanted to demystify the campaign outside of the USA and create a new audience gateway into playing guitar.

As per the Player Plus Session format Fender wanted to gain insight into the artist’s narrative. This session was centred around the amazing Fender Next artists Nova Twins, a genre-bending London duo consisting of lead vocalist/guitarist Amy Love & bassist Georgia South. All of the content we created had to have Nova Twins’ DNA woven into it, for a band described as “devilishly-heavy & vivid punk-rock” by NME, “grunge-pop” by the Independent & “amalgamation of raw punk energy, illegal rave electronics & unapologetic grimey attitude” by PRS we had a lot to try and pack in.

The central spine of the Player Plus Sessions is a candid interview with the artists which sits alongside a number of live performances. One of the biggest challenges of this brief was creating a visual style that felt cohesive throughout but also stayed true to Nova Twin’s aesthetic and their roots.