Heycar Ident series

Working with the team at Atomic we were asked to create a series of idents for Sky Sports all centring around perspective tricks with a remote control Audi.

  • Director
    David Perry
  • Producer
    Sonya Sier
  • Production Manager
    Becky Griffiths
  • 1st AD
    Matt Lawson
  • DOP
    Deane Thrussel
  • Editor
    Rob Pitman
  • Colourist
    Amy Beton

The concept of these idents was to imbed Heycar within various sporting disciplines by replacing key components of a range of sporting scenarios with a Heycar miniature remote control car.

The remote Heycar had to stand in for a footballer dribbling through cones at training, a rugby player fumbling a pass, a cricketer whipping in a fastball and a golfer smashing a drive down the fairway.


15  separate idents were created in a single shoot day, all filmed on an actual golf course just outside of London.

The golf related idents ran throughout Sky’s coverage of the European Golf Tour and their other PGA coverage. The Rugby, Cricket and Football idents all ran at various intervals on the Sky Sports News channel.