Working again with our friends at Atomic we were asked to create our 2nd ident for their client HeyCar
Having created a series of idents with HeyCar for Sky Sports we were asked back to produce another for Sky Cinema. Working with the team at Atomic we had to bring to life a series of classic cinema genre tropes and link them together with HeyCar.
The decision was made that we would jump cut between ‘real life’, a period drama, a western, black & white and buddy cop genres to cover as many classic cinema themes as possible.
The practical approach to creating these cinema vignettes was to lock off our camera and car and change the dressing, costume and background each time. We opted for rear projection footage to best enable us to match lighting in shot.