HeyCar Sky Cinema Ident
Working again with our friends at Atomic we were asked to create our 2nd ident for their client HeyCar
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Director
Simon K Matthews -
Producer
Sonya Sier -
Production Manager
Amanda Tuckwell -
Production Assistant
Saffron Foronda -
1st AD
Rosie Owen -
Runners
Andy Pereira and Rebecca Melo -
DOP
Jeremy Wright -
Focus Puller
Mike McDuffie -
Camera Trainee
Jason Cleaver -
Gaffer
Alex Magill -
Sparks
Joel Breakwell and Alex Cullen -
Production Designer
Dale Oliver Slater -
Art Assists
Matty Mancey-Jones and Sadie Haque -
Costume Designer
Patrick Jack -
Wardrobe Assist
Karl Osborn -
HMUA
Alexis Day -
HMUA Assist
Rachel McDonald -
Projectionist
Steven Johnson -
Offline Editor
Rob Pitman -
Grade
Cheat -
Sound Design
Jungle Studios -
Online Editor
Rob Pitman
Having created a series of idents with HeyCar for Sky Sports we were asked back to produce another for Sky Cinema. Working with the team at Atomic we had to bring to life a series of classic cinema genre tropes and link them together with HeyCar.
The decision was made that we would jump cut between ‘real life’, a period drama, a western, black & white and buddy cop genres to cover as many classic cinema themes as possible.
The practical approach to creating these cinema vignettes was to lock off our camera and car and change the dressing, costume and background each time. We opted for rear projection footage to best enable us to match lighting in shot.
