As part of a brand refresh and new website, Mizkan Chef were looking for a series of recipe films and stills photography demonstrating the varied and delicious meals that can be created using their product Honteri.

  • Client
    Jelly Bean - Honteri
  • Director
    Eliot Carroll
  • DOP & Photographer
    Jeremy Wright
  • Head of Production
    Becky Griffiths
  • Food Stylist
    Jen Rich

Having previously produced a number of recipe films for the Honteri product, we worked closely with Jellybean Creative to come up with a refreshed approach for the suite of content Mizkan Chef were looking for to live on their new website and social channels.

The requirement was a large number of deliverables spanning both video and photography, so we devised a shoot approach that could maximise the number of films or stills that could be shot across an 8 day shoot in a residential house location.

This was all achieved during the COVID-19 pandemic, shooting in the summer of 2020 with reduced crew size and a remote viewing platform for clients who were all at home watching the camera feeds from their WFH set ups in order to have a safe number of people on set to make social distancing possible. 

Over the course of the 8 days, we were able to shoot content for 15 recipe videos and over 70 stills, despite the challenges we faced due to coronavirus. The films were also translated into 10 additional languages to be used across global markets.

“Tinderflint is a pleasure to work with. Their attention to detail, collaborative nature and professionalism is outstanding. During recent projects, their approach to working safely throughout the pandemic has been second to none. From reducing the production team size where possible and running regular temperature checks, to enabling all stakeholders to attend filming via a live link and to communicate throughout the whole process in real time – everything has been considered and the show goes on.”

  • Cass Clanachan
    Group Account Director
    Jellybean Creative