We were approached by The Romans to produce a film for Santander helping to educate the British public on how best to handle cold-callers.
Research had demonstrated that us Brits’ stereotypical politeness was hindering most of us from standing up to cold callers and simply hanging up the phone.
The Chelsea Pensioners were enlisted to show us all that the best way to fight back against these pests is put the phone down, if the Chelsea Pensioners do it then it must be fine for me!
A World War 1 anthem was adopted by the Pensioners to instruct us – Push Off Politely is a tongue-in-cheek musical sing-along helping to normalise simply hanging up the phone.
Filmed at the iconic Chelsea Royal Hospital, 5 of the Pensioners were kitted out in their red wool coats, in 30 degree heat, to recite alternative lyrics to the famous song and help more of us to say ‘Good Bye-Ee’ to cold callers.