Seedlip Amazon

The Seedlip Story


We were asked by Amazon and non-alcoholic spirit Seedlip to produce a series of films, which promoted Amazon Pay by profiling Seedlip’s founder Ben Branson and his journey in setting up the company to solve the question of ‘what we drink when we’re not drinking’.

  • Client
    Seedlip / Amazon
  • Director
    James Lovick
  • DOP
    Gerry Vasbenter
  • Producer
    Jemma Wylie

We were approached by Amazon to produce a suite of content explaining how the new Amazon Pay feature had helped non-alcoholic spirit Seedlip’s founder Ben Branson expand his business both in the UK and abroad. As part of the filming day, we also produced a profile film of Ben explaining how he started his unique business and how he set out to answer the question ‘what we drink when we’re not drinking”.

We brought on rostered Director James Lovick and regular collaborator DOP Gerry Vasbenter, to capture the beautiful short documentary featuring Ben, his unique distilling tools and his incredible garden to tell his authentic story to help resonate with potential customers. We also captured further interview footage with Seedlip’s web partner on a second shoot day to supplement the films being used both internally and externally for Amazon Pay, to help reiterate how successful the partnership has been.