Virgin Atlantic: Headline the Roxy LA

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Virgin Atlantic: Headline the Roxy LA

Shooting from Manchester to Los Angeles, we covered the journey of rock band Lyerr, who had won the opportunity to play at the legendary Roxy venue on Sunset Strip as part of Virgin Atlantic’s new air-route.

  • Project Name
    Headline the Roxy
  • Client
    One Green Bean - Virgin
  • Director
    Mike Hopkins
  • DOP
    John Vrilakas
  • Producer
    Becky Griffiths, Conner Kimelman

To celebrate the launch of a new flight route between Manchester and Los Angeles, Virgin Atlantic wanted to celebrate the event by drawing on both city’s unique musical heritage by offering a new band the chance to play in the iconic Roxy venue on Sunset Strip. Working with our friends at One Green Bean we followed the story of the band’s trans-Atlantic adventure

Working with legendary Oasis bass guitarist Andy Bell, Virgin Atlantic chose Manchester based band Lyerr to travel over to L.A. on the inaugural flight before playing the biggest gig of their lives. Tinderflint managed the whole project including travel and shoot logistics on the flight and in Los Angeles.