We were asked to create a set of animations and stills assets to be used to launch drinks brand Yula on social media. The playful films involved using the drinks ingredients in various stop frame scenarios.
Yula is a new organic natural energy drink rooted in the rainforest and produced 100% sustainably. Working alongside Creative Agency Cult and the teams at Yula, we were asked to produce a series of social media Gifs and Stills to highlight the natural ingredients. We collaborated with Rostered Animator and Stop-Motion specialist Irida Zhonga at our in-house studio to produce the 9 sets of content featuring each of the ingredients.
Each asset animated literally 1000s of ingredients to create a unique animation spelling out the ingredient’s name. Working with our extensive food network, the ingredients were either sourced or recreated to give a natural look and feel, reflecting the brand perfectly.