Yula
We were asked to create a set of animations and stills assets to be used to launch drinks brand Yula on social media. The playful films involved using the drinks ingredients in various stop frame scenarios.
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Client
Cult - Yula -
Director
Irida Zhonga -
DOP
Jeremy Wright -
Producer
Becky Griffiths
Yula is a new organic natural energy drink rooted in the rainforest and produced 100% sustainably. Working alongside Creative Agency Cult and the teams at Yula, we were asked to produce a series of social media Gifs and Stills to highlight the natural ingredients. We collaborated with Rostered Animator and Stop-Motion specialist Irida Zhonga at our in-house studio to produce the 9 sets of content featuring each of the ingredients.
Each asset animated literally 1000s of ingredients to create a unique animation spelling out the ingredient’s name. Working with our extensive food network, the ingredients were either sourced or recreated to give a natural look and feel, reflecting the brand perfectly.
